lucks + associates

market intelligence specialists
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Case Study

Marketing strategy development in the UK: leading financial services firm

Marketing strategy development study to review the various insurance models available to consumers, including best practice service models for a leading financial services firm.  The client also needed to have a deeper understanding of some best-in-class insurance companies, covering not only general insurance providers, but also highly specialised and niche firms with premium positioning.  The work enabled the client to make a decision regarding the most appropriate and profitable insurance model to suit its existing operations.

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