lucks + associates

market intelligence specialists
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Case Study

International marketing strategy development: global mobile phone vendor

Marketing strategy development study to help a global mobile phone vendor to improve its trade partner communications.  The exercise identified and deconstructed best practices from markets, such as FMCG, which have long taken a strategic approach to partner relations.  The cross-market methodology allowed for both in-depth analysis and cross-fertilisation of ideas – ultimately enabling the development of a tangible action plan that would help our client maximise the potential benefits an effective communication system has to offer.  The approach and delivery provided our client with both the means to implement a new communications strategy, and the evidence to gain the support of senior management.


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