lucks + associates

market intelligence specialists
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Case Study

New proposition and service development in the UK: leading global financial institution

New proposition & service development project evaluating the appeal of a set of new mobile banking products and payment services propositions for a leading global financial institution.  Given the considerable investment in systems infrastructure that would be required, the critical challenge was to optimise the rollout of different proposition elements to maximise demand.  The research provided the necessary evidence-based data and analysis to determine the most suitable sequence, combinations and messaging for launch.


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